Campaign Strategy Toolkit

A six-phase Arc walkthrough with questions for you, your community, and your team. For new campaign directors and seasoned organizers moving into structured campaign work.

A six-phase Arc walkthrough with questions for you, your candidate, and your team. For first-time campaign managers and organizers stepping into electoral work.

The infrastructure behind every campaign that wins. Phase-by-phase breakdown of what operations owns, what it protects, and what it makes possible.

Map your officials, find your persuadables, track your touchpoints, and build the influence strategy behind your theory of change.

A printable phase-by-phase question set with fill-in sections. Use it before you launch and come back to it when the work gets hard.

A printable phase-by-phase question set with fill-in sections. Use it before the first hire and come back to it when things get blurry.

The full Arc Framework presentation for issue campaign work. Six phases, nothing skipped.

The full Arc Framework presentation for candidate campaign strategy. Six phases, nothing skipped.

Annual session, bicameral structure, committee-first process. How to find your committee, map officials, and hand back a completed research brief.

Biennial regular session, 60-day clock, Republican supermajority. What you need to know before session opens and how to build your research brief.

40 legislative days, Crossover Day, a Rules Committee second gate, and a part-time legislature. What every new advocate needs to know before January.